SOFTSWISS, a leading global iGaming technology provider, sheds light on the dynamics of online casino players in different regions, drawing insights from its Casino Platform's data analysis covering September 2022 to August 2023.
Europe: Europe stands out as a powerhouse in revenue generation and financial performance within the iGaming market. According to SOFTSWISS, Europe boasts a remarkable eight times more active players than Latin America and a staggering 18 times more than Asia. Notably, 68.3% of European players prefer mobile devices for betting, with the average bet size surpassing that of Latin America but still trailing behind Asia. The gender breakdown reveals that almost half (47%) of European online casino players are male, with Europe leading in the number of female players (18.11%). The age group of 31–40 dominates, particularly favoring slot games.
Latin America: Latin America emerges as a promising hub for the iGaming industry, showing steady growth in regulated markets. According to SOFTSWISS, 69.2% of active players in LatAm use mobile devices for online casino bets, slightly exceeding the European figure. Male players constitute the majority, with females comprising 17.4%. The 31–40 age group dominates, representing 20.8% of the total player base. Interestingly, LatAm players place the lowest bets compared to other regions.
Asia: Asia, known for technological advancement, displays progressive trends in online casino gaming. The average bet size in Asia surpasses European averages by 2.5 times and exceeds LatAm figures by more than fourfold. Mobile betting is prevalent, with 71.6% favoring this method. Female players make up a lower percentage (6.2%), and the 31–40 age group is the most commonly found among Asian players. Slot games dominate the market, constituting over 80% of all games.
Darya Avtukhovich from SOFTSWISS suggests that operators catering to the Asian audience should incorporate traditional regional games in their portfolio. This includes stylizing content with well-known Asian symbols and introducing familiar table games like Mahjong. Avtukhovich emphasizes the importance of understanding local nuances and values, suggesting that local experts can contribute significantly to strategy development.
In summary, while common trends exist among players globally, understanding local peculiarities is crucial for effective strategies. SOFTSWISS, with its international expertise and regional managers in LatAm and Asia, prioritizes cultural nuances to enhance its clients' businesses in new markets.
